The latest from EcomExpo 2026
Customer questions can show where an experience needs work — and also mislead you. A practical method for grouping support evidence with AI, checking what it flags and misses, and turning the result into one change your team can test.
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Same AI, same task, different answer. Stefan Chiriacescu showed at EcomExpo 2026 why the quarterly goal is the context that changes what AI produces. We test the idea against the newest data and give you a one-page goal brief to write this week.
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Nearly 20 people from e-commerce, accounting and tech around one table. Four takeaways on AI tools, simple automation, data security and when to hand a task to AI, plus one idea worth borrowing: an internal hackathon.
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A confident AI summary of a bad join is still a bad join. The practical approach to reconciling orders, returns and costs before you let AI write the weekly trading brief.
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What happened on 1 October in Vilnius, the eight winners of the first EcomExpo Awards, 1,000+ photos from the day, and the date to keep free next year: 30 September 2027 (Blind Bird tickets €150 + VAT).
Read the articleNokia and Kodak weren't stupid companies — they made one stupid decision each. The behavioural-science playbook on the four human skills that stop it, and the 2026 data on why playing it safe is now the riskiest move you can make.
Read the article42% of Gen Z are "missing" from Google — they're searching on TikTok and validating on Reddit instead. Nine evidence-backed strategies for winning the loop that now feeds AI search too.
Read the articleThe AI buying your media cannot tell a human from a toaster. The 2026 data on invalid traffic, the Performance Max trap, fake leads and the audit nobody has time to run.
Read the articleAI doesn't fix bad marketing — it scales it. The three questions every visitor asks, why bounce rate is silent revenue loss, and why CRO is now your best GEO play too.
Read the articleReddit ranks because people like it — and in 2026 that's no longer a hunch. The evidence-backed playbook on why posts rank fast, the volatile 2026 AI-citation data, and how to never get banned.
Read the articleThe algorithm only optimises toward the truth you feed it. Enhanced conversions, server-side tagging, POAS and offline imports — the evidence-backed playbook, with 2026 data and this year's platform deadlines.
Read the articleOnly 1% of company websites are optimized for conversion rate. The evidence-backed playbook on multi-step forms, the thumb zone, micro-commitments and the leadership problems hiding in the last 5%.
Read the articleAttention, cognitive bias, heuristics and emotion — the evidence-backed playbook for how shoppers actually decide, and the 2026 data on why the human nervous system still can't be fooled by AI faces.
Read the articleChatGPT Ads reached 31 European countries on August 24 and Instant Checkout died in March. Forty agencies screened, ten ranked on proof — Eskimoz, APG Media, Boundless Digital, Follo, Jellyfish and more — plus buying routes, minimums, price bands and the eight questions to ask before you sign.
Read the articleBenefits over features, priming over threats, and the 2026 data on why the words on your page are the highest-leverage growth lever you own — the evidence-backed conversion copywriting playbook.
Read the article90% of organisations use AI. Gartner finds only 9% have reached real maturity. The five-level AI Literacy Pyramid and the 2026 data on why tool adoption isn't moving the needle.
Read the articleA founder with 900,000 personal followers and a company page with 57,000. The visibility-to-deals funnel, why personal profiles out-earn logos 3–5x, and the 2026 data behind founder-led LinkedIn growth.
Read the articleReal ads from ING, Oura and IKEA went under a Tobii eye tracker — the vampire effect, the "cups" clutter trap, and the 2026 data on why attention now predicts money.
Read the articleBooking.com and Expedia dominate AI hotel recommendations — the 2026 evidence-backed playbook on distinctiveness, intent-led content and off-site SEO for winning the shortlist anyway.
Read the articleNinety agencies screened, twenty ranked, thirty more sorted by region — who has the proprietary trackers, the retail case studies, the awards and the published prices to get your brand cited in ChatGPT, Gemini, Perplexity and Google AI Mode.
Read the articleThe seven jobs of GEO, why the blog is dying for lead capture, and the 2026 data on what actually gets a brand recommended by ChatGPT, Perplexity and AI Overviews — not just found.
Read the articleA hundred and ten EU-headquartered agencies screened, twenty ranked on verified awards, retail results and scale — Cosmo5, APG Media, s360, smec, Precis, DEPT and more — plus thirty-five regional picks, price signals and the questions to ask before you sign.
Read the articleDemand buckets, segmented signals, budget throttling and brand exclusions — the four-lever playbook for engineering PMax instead of trusting it blindly, with the 2026 data on why reported ROAS overstates incremental value.
Read the articleSmartSites' counterintuitive playbook — forced growth, incentive pay over flat raises, delegation before you become the bottleneck, and the KPIs to kill — tested against 2026 agency-turnover and engagement data.
Read the article85% of the time, what ChatGPT says about your brand comes from someone else's website. The five-step playbook for reverse-engineering AI citations, building a target list, and winning the third-party pages the engine already trusts.
Read the articleLego, Nike and Apple all had the right execution and the wrong question. Why the durable edge in 2026 is problem framing and asking better questions, not answering faster — with the $25B Nike case and the AI sameness trap.
Read the articleUnderstand robots.txt response codes, caching and crawler permissions. Learn why crawl restrictions, search indexing and protecting private content are different tasks.
Read the articleIn an AI answer there is no page 100 — there is a shortlist, and you are on it or you are invisible. The four signals that decide who gets picked, and the 2026 data on why brand mentions now beat backlinks 3-to-1.
Read the articleWhat EcomExpo 2026 speakers say about agentic commerce — six operators on AI-filtered discovery, GEO over SEO, the traffic collapse, signal consistency, AI process debt, and customer trust.
Read the articleThe first-ever EcomExpo E-Commerce Awards explained — what makes them stand out, all 10 categories, the 100-point judging rubric, eligibility, fees, the timeline, and exactly how to enter before the 3 September 2026 deadline.
Read the guideA practical comparison of the e-commerce awards worth entering this year — the UK, Germany/DACH, the Netherlands, the Baltics and more, by region, audience, judging method and deadline.
Compare the awardsA field guide to Codex App for e-commerce operators. The four primitives — skills, automations, computer use, parallel threads — and the five always-on jobs to ship in your first month so your store stops running the work nobody had time to run.
Read the field guideGoogle's UCP, OpenAI's ACP, Microsoft Copilot Checkout, Perplexity Buy with Pro — all shipped in the last 12 months. This is the operator's guide: product feeds, JSON-LD, robots.txt, llms.txt, and the 10-point checklist that decides whether agents recommend you or route buyers to a competitor.
Read the playbookFrom Shoptalk Barcelona to K5 Berlin, eCommerce Expo London to EcomExpo Vilnius — the definitive guide to which conferences are worth your time and budget this year. Dates, attendance, and who should attend each one.
Read the full guideWe're thrilled to announce that EcomExpo 2026 will be held at the brand-new Samsung Conference Center in Tech Zity, Vilnius. Opening in September 2026, this state-of-the-art venue will host our 14th edition — and we'll be the first major event there.
Read moreFor the first time ever, we're launching the EcomExpo Awards — 10 categories recognizing the best in e-commerce across Lithuania, Latvia, and Estonia. Nominations open in June.
Read moreGot a story worth telling? We're looking for 30+ speakers across three stages: Main Stage for keynotes and panels, Experience Stage for hands-on case studies and workshops, and Site.pro stage for partner-led sessions.
Read moreThis year's theme explores how autonomous AI agents are transforming product discovery, purchasing, logistics, and customer service. From Google's Antigravity to autonomous checkout — the future is agentic.
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