EcomExpo2026
Agenda

“Give Life to Your Organization and Superpowers to Your Team”

Stefan Chiriacescu — Founder, Ecommerce Today · Romania

Most companies never designed their operations — they accumulated them tool by tool until the patchwork became the bottleneck. Stefan runs a 30+ person company on a single AI-native organisational operating system his team built for themselves, growing revenue 11× in three years while scaling headcount only 3×. What an AI-augmented organisation looks like from the inside, why tool sprawl is technical debt with a monthly invoice, and one concrete step you can take on Monday morning.

“10 Most Expensive AI Implementation Mistakes We Made”

Filip Borcov — Founder, Site.pro · Lithuania

Site.pro burned a six-figure sum on AI mistakes so you can skip the pain. Every single person on the team works with agents daily — it is not hype, it is infrastructure. How to think bigger, move faster, design cleaner and implement smarter, and how to avoid the failures that cost the most.

“How to Sell More Online – Insights from Ex-Googler Kaspar Szymanski”

Kaspar Szymanski — Senior Director, SearchBrothers · Germany

Former senior Search Googler and SEO expert Kaspar Szymanski shares real Google Search insights and explains how to grow your e-commerce website rankings, converting traffic and online sales. Built on real-life case studies, with instantly applicable hands-on advice and a live Q&A with the audience.

3 key takeaways

• Why signal consistency is everything for e-commerce platforms
• Why large platforms fail and how to prevent it
• How to prioritise SEO to succeed

“Natural Madness in the Era of Artificial Intelligence”

Nerijus Mačiulis — Chief Economist, Swedbank · Lithuania

(Presented in Lithuanian, no translation)

“Go Global with eBay: Navigating Global Challenges”

Vidmay Naini — General Manager, eBay Global Emerging Markets · Singapore

How eBay is simplifying cross-border selling and building a connected ecosystem of tools, expertise and trusted partners so businesses can reach global opportunities with more confidence. Vidmay addresses the increasingly complex regulatory environment and how eBay’s teams support sellers through compliance and operational challenges with less friction — and how clear marketplace policies, strong buyer-protection standards and proactive fraud controls create trusted customer experiences while protecting legitimate sellers and enabling sustainable global growth.

“17 Dead Agents and What They Taught Us”

Balázs Horváth — Founder & Lead Architect, VisualLabs · Hungary

17 dead agents, 20+ missed deadlines and tens of thousands of dollars in wasted licence costs — what we like to call a success. Eighteen months ago we set out to turn our own company into the AI-operated Frontier Firm that looks so impressive on a keynote slide: slides, licences, training, everything ready to rumble. None of it survived contact with our own data, our own processes and our own people.

Building a Frontier Firm turns out to have very little to do with picking the right technology — that is the easy part. It takes the willingness to look honestly at what you have built and admit some of it was simply not good. An honest case study of what happened, what worked, the lessons paid for dearly, and what the transition really commits you to.

“Winning Google Shopping Ads: Smart Strategies for eCommerce Growth”

Anabela Luca — Founder, AdLemonade · Romania

• The biggest mistakes e-commerce stores make — setup, feed and bidding errors that waste budget and limit visibility
• What actually makes Shopping ads perform — product feeds, pricing strategy, visuals and data quality
• How consumer behaviour is changing in search and how Google Shopping shapes buying decisions
• Scaling profitably, not just spending more — optimisation techniques that lift ROAS sustainably
• Before & after: quick case studies of small changes that dramatically improved results and sales

“Unlocking Real Growth With Paid Social”

Jon Quinton — Founder, Overdrive Digital · United Kingdom

The brutal reality of running paid social in 2026. The last twelve months brought a huge amount of change and many advertisers are struggling; Jon shares how Overdrive Digital turns struggling accounts around, with lessons from client accounts of all sizes across retail, professional services and more. The common mistakes and how to avoid them, how to pre-empt and plan for issues, and how to know where to spend so campaigns move towards a positive ROI.

3 key takeaways

• What’s changing on the platforms, and how you need to adapt
• What creative is working, and how the approach to creative is developing
• Insights from real examples and a set of actions you can implement right now

“20–25% of Inventory Doesn’t Sell. Most Brands Don’t Know Why”

Amrita Bhasin — Co-Founder & CEO, Sotira · United States

Every year brands are left with billions of dollars in excess, short-dated and obsolete inventory, tying up working capital and creating storage, handling and disposal costs — yet most treat it as an end-of-life problem rather than a margin opportunity.

How to identify excess earlier, cut carrying costs and recover more value through smarter donation, redistribution and secondary-market strategies; where AI can automate inventory decisions and improve reverse logistics; and how donation can generate significant tax benefits instead of destruction and storage costs. You leave with a practical playbook for turning a costly inventory problem into recovered margin.

“How I Built My Company’s Second Brain, and How You Can Build Yours”

Artem Daniliants — Founder, Daniliants Ventures · Estonia

Most companies use AI as a tool: open it, ask, close it. Useful — but it is the same tool everyone else has, so it changes nothing about where you stand.

The advantage starts when you build your company a second brain. Every business runs on hidden knowledge: how you price, what you agreed with that supplier, why the last campaign worked, how the work actually gets done. Kept in heads and inboxes it leaks away; collected in one system it becomes something AI can work with, with skills and agents doing real tasks and people staying in the loop. Artem built one for his own company and works in it every day.

“The Modern Accountant: From Routine to AI Decisions”

Danguolė Pranckėnienė — Certified Auditor & Managing Partner, Moore Mackonis · Lithuania

Which routine accounting and audit tasks get automated first, and how that changes the way a team works. Drawing on practical examples from a 30-person audit firm: what already runs every day, AI and automation, how much time automation actually saves, and where the AI mistakes usually happen. Plus the skills accountants will need over the next few years — and where to start today.

“Robots, Agents, AI, and Business Responsibility: From Employee Data to Money Laundering Prevention”

Neringa Gudelevičiūtė-Politienė — Lawyer & Certified Data Protection Officer · Lithuania

AI and automated decision-making make organisations more efficient — and at the same time introduce legal, data-protection and compliance risk. What responsible AI use actually requires in practice: human oversight, and clear accountability for the decisions these systems make, from employee data through to money-laundering prevention.

“Do Customers Hate Your AI Help and Chatbot?”

Emilija Antanavičiūtė — Researcher & PM, ISM · Lithuania

Reactions to AI are far more nuanced than “people hate AI” or “people want everything AI.” New research in human–technology interaction shows that willingness to engage with AI depends on what people expect from it and, above all, how well it performs — why some AI experiences trigger resistance while others are welcomed, and what science says about designing AI people find helpful, trustworthy and worth choosing.

“How to Build a 9-Figure Influencer-Led Growth Engine”

Aditya Mahapatra — Founder, Augmentum Media · United Kingdom

Four problems hit every e-commerce brand at once: Meta wants more creative than you can produce, you depend on one channel that costs more every year, consumer trust in advertising is at an all-time low, and ten brands sell more or less what you sell. Influencer, run properly, solves all four — infinite creative, diversification, borrowed trust and category legitimacy.

The session breaks the channel into its five layers — seeding and gifting, affiliate, paid influencer, celebrity and KOL, whitelisting and partnership ads — what each is for, the three decisions behind every layer (channel, creator, concept), and how each feeds the next.

“10 Ideas for Your Online Setup You Didn’t Know About”

Paul Ryazanov — CEO, Comerix · United Kingdom

E-commerce has changed. Competing purely on products, price and transactions is no longer enough — unless you are Amazon. Paul explores CRO from a different perspective: Chief Revenue Optimisation, using real-world examples from the UK e-commerce market.

From showcasing feelings rather than products and building communities, to video, personal brands, collaborations, partnerships and AI — practical ways to rethink how you engage customers and generate revenue, with UK examples that businesses in Lithuania and other markets can adapt to their own growth strategies.

“Building an AI-Optimized Brand: How to Attribute and Increase Product-Level AI Visibility on Shopify and Maximize ROAS on AI Ads”

Chris Kilin — Co-Founder & CEO, Glara · Germany

Unlock AI models as a new revenue channel with product-level AI visibility. How AI-driven search is shifting product discovery from keyword battles to ultra-long-tail queries, actionable ways to optimise a Shopify store for platforms like ChatGPT, and how AI ads on ChatGPT and Gemini work — and how to maximise ROAS after the paradigm shift.

“From Baltic Niche to Global Scale: How Prime Prometics Built a Multi-Million E-Commerce Growth Engine”

Gabija Digaitytė-Dobrovolskienė — CMO, Prime Prometics · Lithuania

Prime Prometics grew from a Baltic-founded brand into a multi-million global e-commerce business in five years by narrowing its focus to a clearly defined niche — pro-age beauty for women 50+.

How niche positioning, performance marketing, influencer partnerships and data-driven decisions scaled the company internationally, particularly in the US: scalable acquisition systems, influencer marketing turned into a structured growth channel, and aggressive performance goals balanced with long-term brand building at one of the largest Meta advertising scales in the region.

“Is Your Business Ready for AI Agents?”

Rokas Stankevičius — Founder, AIclicks · Lithuania

AI is now where people start shopping, and the recommendations come from the guides, comparisons and listicles that AI cites rather than from a brand’s own product pages. Rokas shows what an agent actually reads before it names a shop, which technical settings — JavaScript rendering, Cloudflare and bot rules, robots directives — hide a store from AI crawlers without anyone noticing, and how e-commerce listicles put a B2B brand into AI answers and produced a USD 100K deal. You leave with five checks to run on your own store the same afternoon.

“E-commerce, Accounting, AI, and Agents”

Moderator: Filip Borcov — Founder, Site.pro · Panelists: Vitalijus Dubietis — CEO, Evispa; Pigu.lt (to be announced)

“The AI Agent Economy: How to Employ AI Agents to Work for Your Business”

Aurimas Paulius Girčys — CEO, APG Media · Lithuania

“Global and Lithuanian Economic Overview”

Aleksandras Izgorodinas — Economist, Citadele · Lithuania

Where the global and Lithuanian economies are heading: the link between energy prices and inflation, and how resilient Lithuania’s economy is under global uncertainty. Aleksandras’ work at Citadele covers EU economic-cycle analysis, financial markets, macroeconomic forecasting and the construction of leading indicators.

“Vibe Coding Live: From Idea to Working AI Tool in 25 Minutes”

Aurimas Butvilauskas — Founder, Ponas Obuolys · Lithuania

A live demonstration of how a business builds its own tools with AI agents today, without a team of developers — the real process on screen, from the task to a working result. Aurimas runs Vibe Coding seminars, trains companies in practical work with AI agents and has built foodmargin.eu, konspektuok.lt and other products.

“The 4-Layer Influencer System That Converts at Scale”

Marit Tiesema

Influencer marketing works when you stop running it as campaigns and start running it as a layered system: seeding, affiliate, paid influencer and KOLs, all fuelling your ads. Each layer serves a different purpose, but the real impact happens when they are stacked. What each layer is for, how to spot the creators that actually convert — organic and paid — and how to build the feedback loop that makes the programme smarter every quarter.

“AI in Business: What We Should Actually Be Doing”

Amanda King — Growth Strategist, FLOQ · Australia

Every conference tells you to clean your feeds and structure your data for AI. That is correct — and it is table stakes now, not a strategy. Autonomous shopping is mostly hype so far: OpenAI quietly killed in-chat checkout in early 2026 after barely any merchants adopted it.

What is real is discovery. Customers now research inside ChatGPT and arrive already decided, which means your measurement goes dark exactly where the decision gets made, and the brands that win are the ones whose actual value survives an agent stripping the choice down to price and fit. This session sorts what is genuinely urgent from what is simply being sold to you.

“Invisible to AI: Why Your Top-Ranking Website or Store Won’t Survive Agentic Shopping”

Navneet Kaushal — Page Traffic

Your store ranks #1 on Google, your paid ads are dialled in, your conversion rate is healthy — and none of it will matter in 24 months, because your customer isn’t going to Google anymore. They ask ChatGPT which running shoes to buy, ask Perplexity to compare two sofas, and let an AI agent do the weekly grocery order. If your brand isn’t in those answers, you’re invisible — and invisible brands don’t scale.

What thousands of structured queries across ChatGPT, Gemini, Claude and Perplexity reveal about which brands get recommended, which get ignored and why: most e-commerce stores — including ones with strong traditional SEO — have a credibility problem with AI models, and the signals LLMs weight (third-party mentions, consistent entity framing, structured review data, topical authority) are not the signals that got you ranking on Google.

“Why Creative Win Rate Will Decide Who Wins on Meta in 2027”

Deividas Tokaris — Founder & CEO, Triple Scale · Lithuania

As Meta increasingly automates targeting, creative has become one of the biggest levers for reaching the right audience and driving incremental growth. How to build a modern creative strategy for Meta: using TOF and low-awareness creatives to reach new customers, measuring incrementality through new-visitor percentage, and matching creatives to different stages of customer awareness — plus what makes a winning creative and how to build a repeatable testing and production system.

“CAC is Skyrocketing in E-Commerce: Here’s 4 Proven Ways to Stop Burning Cash”

Irmantas Pakatilis — CEO, Adeo Web · Lithuania

Customer acquisition in e-commerce keeps getting more expensive — average CAC is up 60% over the past five years. If acquiring new customers is getting harder and less profitable, where does sustainable growth come from? Four proven answers.

“Tomorrow Is Already Too Late: Why the Fastest, Not the Best, Win in E-Commerce”

Raimondas Žilėnas — Head of Marketplace, PHH Group (Pigu.lt) · Lithuania

In e-commerce, speed has become a competitive advantage at every level: from seller hunting and onboarding to uploading assortments and making fast commercial and promotional decisions. Spending too long analysing, calculating or deciding means missing the opportunity altogether — and the same applies to the customer experience: fast delivery, quick warranty handling, frictionless returns. Being the best is not enough; the winners decide, execute, adapt and serve customers faster than everyone else.

“Cross-Border Growth: How Brands Avoid the Margin Trap”

Laetitia Arfi — Chief Sales Officer, Asendia Europe · United Kingdom

International expansion is often presented as the natural next step for successful e-commerce brands, but tariffs, delivery costs, return rates, de-minimis thresholds and customer expectations vary widely across markets and can quickly erode margins — many retailers find scaling internationally easier than making it profitable. The operational and commercial decisions that decide whether cross-border expansion becomes a growth engine or a margin trap, from delivery promises to returns strategy and market prioritisation.

“Live Commerce in Europe: From Experiment to Real Scaling Lever”

Andreas Häntsch — Sr Director, eBay · Germany

“Is Your E-Commerce Brand Invisible to AI? How to Win the AI Shopping Journey”

Fernando Angulo — Senior Market Research Manager, Semrush · Spain

AI is becoming a new discovery and recommendation layer for e-commerce, yet many brands that perform well in traditional search stay invisible in AI-generated answers. How mentions, citations, authority signals and brand presence shape visibility across AI platforms — and what teams can do across the AI shopping journey, from discovery to consideration.

“Turn Product Searches into Sales with Google Shopping”

Anabela Luca — Founder, AdLemonade · Romania

Google Shopping can be a powerful growth channel, but poor feed quality, technical setup errors and inefficient bidding often turn ad budgets into wasted spend. Anabela shares proven strategies for building high-performing campaigns: how to optimise product feeds, pricing data and creative assets, how to identify and prevent costly technical errors, and how to refine bidding for evolving consumer search behaviour.

“Getting Started with AI Agents in Ecommerce: Your First Practical Steps”

Artem Daniliants — Founder, Daniliants Ventures · Estonia

A practical introduction to AI agents for online stores — what they can automate today, which tools to start with, and how to launch your first agent workflow.

“AI Powered Email Automation That Drives Profits”

Stefan Chiriacescu — Founder, Ecommerce Today · Romania

Build AI-assisted email flows that turn one-time buyers into repeat customers — segmentation, lifecycle triggers and automation blueprints you can replicate the next day.

“The Anatomy of an E-commerce Engine”

Paul Ryazanov — CEO, Comerix · United Kingdom

Serg Bezborodov — Co-Founder & CTO, JetOctopus · Ukraine

Every e-commerce website serves multiple audiences at the same time. Search engines need to crawl and understand it. AI systems need structured, trustworthy information. Customers expect a seamless and intuitive experience. Your team needs a platform that is scalable and easy to manage.

In this workshop, we’ll dissect an e-commerce website layer by layer, exploring how technical architecture, information structure, user experience, and data all work together to influence visibility, usability, and long-term growth. Through practical examples, you’ll learn why the best-performing online stores succeed by building a strong foundation rather than chasing isolated tactics.