BALTIC ECOMMERCE CONFERENCE & EXPO
Organizer
Organizer - All Digital Group



Conference sponsors





The only ecommerce exhibition and one of the biggest ecommerce conferences in the Baltic states.

The conference and exhibition have been held for 10 years in a row in Vilnius, Lithuania. This year it is dedicated to the development of ecommerce business. Whether it's expanding your business abroad, expanding through new sales channels, or the opposite - what happens when international well-known ecommerce players enter our home markets. Inspiring examples, practical advice, expert insights, and trends.

This event is the only chance per year for the entire ecommerce market to assemble under one roof in order to exchange useful contacts, knowledge and create new business contacts for the development of ecommerce projects.



Ecommerce
exhibition

The only ecommerce exhibition of such scale in the Baltic states, the best stage for the biggest and well-known ecommerce brands from the Baltic states and the entire world to introduce their activity and services. Take an opportunity to mingle with the existing and find new partners.



Ecommerce
conference

2 halls, 24 presentations of the most up-to-date ecommerce tendencies from market professionals, real-life stories and practical advice. The content is tailored for the development of Your ecommerce business.



A place for
ecommerce
professionals to meet

Ecomexpo is attended by ecommerce business owners and developers, digital marketing professionals, transportation and logistics leaders, representatives of ecommerce platforms and developers of tools and solutions.



“E-komercija”
conference
became Ecomexpo

Up to now Ecomexpo was called “E-komercija”, but we are growing and expanding to other Baltic states, enabling the professionals of ecommerce to establish themselves in a wider market and to gain knowledge from the professionals from the region and all over the world.


Networking area sponsor


Outvio - post-checkout infrastructure for eCommerce

Baltic ecommerce conference


24 presentations in two halls, well-known local and international names, experts with impressive experience in the ecommerce market.

They will all share insights, practical advice, review tendencies, and experience on the global ecommerce stage, thus, helping the Baltic state ecommerce market to find answers and inspiration for the development and improvement of the projects.

This year the presentations of Ecomexpo are focused on international ecommerce, export, work extending beyond the state borders. It is not always easy to find ways for sustainable business development abroad, but the pandemic proved that such growth is necessary. The market changes as international players of ecommerce enter the market of the Baltic states. The best-known companies in the ecommerce market will provide answers to the questions regarding the implementation of ecommerce projects abroad.

The presenters of conference in 2022 will be introduced later. Subscribe to our news!


Conference schedule

Information is constantly updated
08:30 - 09:30

Registration. Coffee. Exhibition

EN09:30 - 10:05
Daniel Ropers
Chairman of the Board I PHH Group
Pranešėjas Daniel Ropers

The fundamental forces in (online) Retail, or: How Shopping can remain a Baltic affair

With Covid now (hopefully) behind us, things in retail revert to normal, it seems. But for the trained eye, it is clear that the historic way of retail value creation for customers, suppliers, and the retailers themselves is under increasing pressure. For large incumbent retailers, migrating to online comes at a hefty price. And for smaller online players, with increasing  customer expectations come economics that pose an existential threat. What are the fundamental drivers of this, is there a future for Baltic (online) retail, or is the dominance of international players just a matter of time?

10:05 - 10:10

Break

EN10:10 - 10:40
Mateusz Długokęcki
Head of International Sales I Allegro
Pranešėjas Mateusz Długokęcki

Allegro - ideal place to start selling in Poland and other Central European countries. How to expand your business in CEE

Europe’s fastest-growing e-commerce markets are in the east. This conference will guide you through the e-commerce landscape in CEE, particularly Poland, introducing you to the local buyer profile. You will learn how an established marketplace helps overcome cross-border barriers of entry to facilitate smooth expansion. Allegro is an ideal place to start selling in Poland and other Central European countries.

10:40 - 10:45

Break

EN10:45 - 11:15
Vytautas Vorobjovas
Co-Founder I Dotcon.io
Pranešėjas Vytautas Vorobjovas

Panel Discussion. Davids vs Goliath. Local marketplaces in the age of Amazon

The discussion will be moderated by Vytautas Vorobjovas, Co-Founder at Dotcon.io. Participants:
• Daniel Ropers – Chairman of the Board of Pigu Hobby Hall Group
• Mateusz Długokęcki – Head of International Sales of Allegro

11:15 - 11:20

Break

LT11:20 - 11:50
Dovilė Bansevičienė
Head of Cash Management I SEB
Pranešėjas Dovilė Bansevičienė

Who creates e-commerce trends?

Presentation in Lithuanian. Use the Interactio App (#ecomexpo22) for English translation.


TBA

11:50 - 11:55

Break

LT11:55 - 12:40
Dovilė Bansevičienė
Head of Cash Management I SEB
Pranešėjas Dovilė Bansevičienė

Discussion. Booming Baltic e-commerce: how to make your customer click?

Presentation in Lithuanian. Use the Interactio App (#ecomexpo22) for English translation.


The discussion will be moderated by Dovilė Bansevičienė, Head of SEB Bank’s Cash Management Department. Participants:

  • Vidmantas Markevičius – Head of e-commerce for Benu Pharmacies in the Baltic States.
  • Kristijonas Kaikaris – CEO of CityBee
  • Laura Kaziukoniene – CEO of Geld Baltic/Supergarden
  • Arvydas Vaidanavičius – Head of E-commerce of UAB „Topo grupė“

 

12:40 - 12:45

Break

LT12:45 - 13:00
Tadas Norušaitis
CEO and Co-founder I LastMile
Pranešėjas Tadas Norušaitis

Autonomous e-commerce

Presentation in Lithuanian. Use the Interactio App (#ecomexpo22) for English translation.

 

From logistics to sales and marketing, automation can transform e-commerce.
Last-mile delivery is still an area that has yet to be “broken”. Could autonomous vehicles be the next industry innovation? The global market for autonomous delivery is relatively modest, reaching 24 million in 2020. It is growing, however, and is projected to reach USD 237 million by 2027. Drivers for this market include increased urbanisation (and the need to reduce emissions), wider digitalisation, driven by Covid, and the continued shift towards e-commerce, coupled with the demand for ultra-fast, local delivery.

13:00 - 14:00

Long break. Exhibition

EN14:00 - 14:30
Tobias Sjölin
Project Director I Boozt
Pranešėjas Tobias Sjölin

Boozt: Building ecommerce for scale

The presentation will take you through the history, present and future of Boozt with a special focus on scaling. Starting with the beginnings of Boozt and the struggles we were facing back then and then moving through how we scaled our operations and the business to become the largest etailer within fashion in Scandinavia. The journey has just begun!

We strive to offer Nordic consumers the best online shopping experience, with a carefully curated selection of over 1000 mid- to premium brands and one of the fastest delivery times in the market. Our customer focus has resulted in one of the highest Net Promoter Scores in the industry – 65% for <a href=”http://boozt.com/”>Boozt.com</a>.

We offer a wide assortment of apparel categories including shoes, clothing, accessories, sportswear, soft home and cosmetics. Instead of searching for specific brands, most of our customers prefer to browse and mix and match
different garments and products. Resulting from strong relationships with the brands, Boozt offers a combination of international and local brands, existing and new, that are relevant for Nordic customers.

We categorise our brand partners into three categories: mid-market brands, premium brands and entry brands, where we mainly focus on mid-market and premium brands, as these categories carry a higher average item price and hence contribute to a higher average order value. Entry brands also have considerably shorter sales periods and significantly shorter order lead times than those of mid-market and premium suppliers.

14:30 - 14:35

Break

EN14:35 - 15:05
Tomas Unikauskis
CEO and Founder I Smart Brands Lab
Pranešėjas Tomas Unikauskis

How to Launch Your Brand on Amazon: Top 5 Mistakes to Avoid

Many small businesses become quickly excited about the opportunity to sell on Amazon. It looks very attractive on the surface – Amazon is the largest online sales channel with one of the lowest barriers to entry. However, the stark reality is that the marketplace has become increasingly more complicated in the last few years. You need to get a lot of things right from day 1 and they continue changing every quarter.

Successful businesses on the Amazon platform are those which understand their unit economics & finances to a highly granular degree. They usually have developed a differentiated product experience that addresses major pain points for the consumer. Lastly, businesses that are doing well have a firm grasp on regulatory & Amazon-specific compliance issues. Get all those things right and you might find yourself running a successful Amazon business!

15:05 - 15:10

Break

EN15:10 - 15:40
Andrius Valatka
Founder I Orbio World
Pranešėjas Andrius Valatka

Discussion. Juozas Kaziukėnas interviews Andrius Valatka

The story of Orbio World, perhaps the biggest DTC brand you haven’t heard of. From launching the first product to the current portfolio of brands, the discussion will touch on Orbio’s product research, marketing, and fulfillment strategy. You will also learn how has the DTC landscape changed over the past few years and how e-commerce headwinds and tailwinds forced brands like Orbio to adjust.

15:40 - 15:55

Break. Coffee. Exhibition

EN15:55 - 16:25
Luís Pimentel
Business Development Manager and Sales Team Lead I Outvio
Pranešėjas Luís Pimentel

The Last Frontier of eCommerce: a Unified Post-Checkout Strategy

It is becoming more and more evident that, in e-Commerce, the purchase does not end with the payment. And it is not only a matter of ensuring smooth communication with the customers. It’s about doing so in an automated and personalized way and making the most of a unified post-checkout strategy to increase sales, reduce costs, and improve customer satisfaction.

16:25 - 16:30

Break

LT16:30 - 17:00
Kristina Ancutiene
Doctor of Technological sciences I KTU
Pranešėjas Kristina Ancutiene

Digital fashion: 3D virtual models in e-commerce and the Metaverse

Presentation in Lithuanian. Use the Interactio App (#ecomexpo22) for English translation.


Digitalised fashion, 3D models and virtual fitting can help solve a number of problems in the clothing industry. Virtualisation processes reduce the waste of materials used in the production of primary samples. Digital products can be used to study consumer opinion and to create a range of products that are in demand. Digital technologies allow personalisation of fashion products and shorten the path from concept to final product. The use of 3D models in e-commerce significantly improves conversion rates and reduces returns by up to 40%. Digital fashion is also being developed for video game avatars, virtual influencers, augmented reality (AR) and Metaverse. Virtual fashion technologies are forecast to grow in popularity worldwide. According to Morgan Stanley, Metaverse fashion will generate revenues of USD 50 billion by 2030. For digital fashion designers and brands, there are vast opportunities in 3D e-commerce and Metaverse. How will you take advantage of them in tomorrow’s virtual world?

17:00 - 17:05

Break

EN17:05 - 17:35
Jörg Heinemann
Innovation Evangelist I OTTO
Pranešėjas Jörg Heinemann

Live Shopping – my Top 10 to success

Whether live shopping beginner or advanced user, everyone should take something with them. Of course, Jörg first explains what these e-commerce trend is about, but then he will explain, what needs to be considered if you want to go on air successfully. What production possibilities are there, what should be considered when moderating and what are other core components of the format. The whole thing is explained again and again using concrete examples of the OTTO shows and at the end there are another 10 best practice tips.

17: 35

End of the conference

8:30 - 9:30

Registration. Coffee. Exhibition

EN9:30 - 10:05
Tobias Kern
Head of Business Development for DACH I StrongPoint
Pranešėjas Tobias Kern

How Click & Collect can become a viable business and increase the customer experience

Retailers using in-store fulfillment and using the store as a pickup location is the fastest and easiest way to start e-commerce and leverage their existing assets, their stores and staff. Tobias Kern from StrongPoint will present how Lithuanian retailers can learn from the market trends in Europe. For example, in Sweden where retailers achieve e-grocery profitability even when faced with some of the highest labour rates in the world. We will go through case studies of retailers that have been laser-focused on hyper-efficiency in their in-store order picking processes and why they are embracing unmanned self-service pickup solutions to maximise their e-store profitability.

10:05 - 10:10

Break

EN10:10 - 10:40
Erkki Markus
Founder and CEO I Smaily
Pranešėjas Erkki Markus

What are the must-have marketing automations every e-commerce business should implement today?

Spam is dead. Sending everything to everyone does not work anymore, even for customers who have opted-in to getting your email marketing messages. If you are in e-commerce, there are some must-have marketing automation scenarios you need to implement today to not lose customers, to earn up to several times more revenue for every email sent and be ahead of your competitors. Erkki gives examples about what works, what does not and describes the easiest ways to start today.

10:40 - 10:45

Break

LT10:45 - 11:15
Audrius Lučiūnas
Co-owner I Paysera
Pranešėjas Audrius Lučiūnas

Double your sales without doubling your clients

Presentation in Lithuanian. Use the Interactio App (#ecomexpo22) for English translation.


So you run an online store and, despite investing time and resources into creative marketing solutions, all you get is Social Media engagement. Perhaps you even experienced a decrease in profit? But where are the sales? If that’s what you’re wondering about, this presentation is for you. Meet the speaker Audrius Lučiūnas, co-founder of Paysera and a marketing consultant with more than 15 years of ecommerce experience. Audrius will share his insights and practical advice on how you can grow your business and make it profitable.

11:15 - 11:20

Break

EN11:20 - 11:50
Aivaras Milašauskas
Ambassador in Baltic states I eBay
Pranešėjas Aivaras Milašauskas

Global Marketplaces. Myths and Opportunities

We will talk about how can global marketplaces help you grow your business. As well as we will try to show some myths and deny them about global marketplaces. Obviously, we focus mostly on eBay marketplace.

11:50 - 11:55

Break

EN11:55 - 12:25
Henrik Hansen
Head of Sales, Partner I MakesYouLocal
Pranešėjas Henrik Hansen

Post corona (e)commerce and how to succeed internationally!

What are the best opportunities for Baltic companies and brands with the ambition to expand abroad? Which will be your main challenges and what are the questions you need to answer before you get started? Henrik will share concrete tips and best practices based on more than 500 projects MakesYouLocal have completed the past 12 years.

12:25 - 12:30

Break

EN12:30 - 13:00
Domas Dieliautas
Country Manager Lithuania I Montonio
Pranešėjas Domas Dieliautas

Seamless, cheap and easy-to-manage checkout - is it possible?

E-commerce used to be broken – it was difficult to set up online store and the checkout service costs (bank payments, delivery, returns, buy-now-pay-later) were off the roof. Montonio is disrupting the e-commerce market and has a way how to improve your checkout experience.

13:00 - 14:00

Long break. Exhibition

LT14:00 - 14:30
Eugenijus Toleikis
Country Manager Lithuania I MakeCommerce.lt
Pranešėjas Eugenijus Toleikis

Checkout page best practices

Presentation in Lithuanian. Use the Interactio App (#ecomexpo22) for English translation.


Best practices for the e-commerce checkout page. Do’s and don’ts of setting up an e-shop.

14:30 - 14:35

Break

EN14:35 - 15:05
Urmas Kamdron
Sales Manager I Checkout.com
Pranešėjas Urmas Kamdron

Turn payments into a competitive advantage

How to unlock your payments potential? In this session we will discuss how to make payments a strategic pillar of your international expansion.

15:05 - 15:10

Break

LT15:10 - 15:40
Ramojus Petrauskas
Founder I eContent.Store
Pranešėjas Ramojus Petrauskas

How video content influences online marketing and trading

Presentation in Lithuanian. Use the Interactio App (#ecomexpo22) for English translation.


The product in the shot can either be one of many or be the one standing out of the many. Video content becomes one of the most important factors leading to the actual results when developing e-trading and communicating online. How to create effective video content that would stand out, skyrocket the sales and ensure satisfactory marketing results for your product or service.

The features of online video content
Latest trends of video content creation
Most frequent mistakes
The influence video content makes over ad effectiveness and the sales
Tips&Tricks, essential improvements

15:40 - 15:55

Break. Coffee. Exhibition

LT15:55 - 16:25
Tomas Raišelis
Head of sales for the Baltic region I Venipak
Pranešėjas Tomas Raišelis

What are parcel services hiding out and why should every business care?

Presentation in Lithuanian. Use the Interactio App (#ecomexpo22) for English translation.


Delicate nuances that e-commerce businesses should ask their last-mile delivery partner, but in most cases, they don’t. A delivery partner can become a strong support for the company. However, to achieve that, the client needs to define measurables to see the actual value. So, how are we going to measure it? Let’s start by comparing service providers and their customer service excellence processes.

16:25 - 16:30

Break

EN16:30 - 17:00
Aivaras Čiurlionis
Senior search engineer I LupaSearch
Pranešėjas Aivaras Čiurlionis

The biggest lies of AI in eCommerce search

Artificial Intelligence (AI) is transforming eCommerce and online retailers continue to implement AI tools for better shopping experience. AI is playing an important role in predicting and displaying the most relevant search results.
However, most of the time there is no real Artificial Intelligence in eCommerce. It’s just a trendy buzzword, used by marketing team. Let’s analyze the most popular myths and lies surrounding this area to find out what AI truly is.
17:00 - 17:05

Break

EN17:05 - 17:35
Gustavs Gotauts
CEO I eComHub
Pranešėjas Gustavs Gotauts

7 secrets to scale your META ads

Gustavs will go through the exact 7 steps, what should be done, to make profitable ads.

17:35

End of the conference

LT14:00
Aivaras Milašauskas
Ambassador in Baltic states I eBay
Pranešėjas Aivaras Milašauskas

How to successfully start selling on eBay?

Want to start selling on eBay? Not sure where to start? Aivaras Milasauskas, eBay’s official ambassador in Lithuania, has prepared a practical workshop to answer your questions:
What are the right first steps to start selling on eBay?
What are the first steps to take to start eBay?
What homework do you need to do to make things run as smoothly as possible?

During the seminar you will have the opportunity to register for a special programme for start-ups with live eBay support to kick-start your trading.

Break

EN16:00
Vytautas Aldonis
Meta Client Partner I Httpool
Pranešėjas Vytautas Aldonis

Win peak season with Meta advertising

Seminar for Facebook and Instagram advertisers.

Learn about the uncontrollable challenges that we will face in the upcoming peak sales season.
Find out how to plan successful peak season sales campaigns on Meta.
Learn more about the trendline of 4 holiday phases that are crucial to succeed during peak sales season.

The biggest ecommerce exhibition in the Baltics


The biggest ecommerce exhibition in the Baltic states, which will be attended by more than 800 participants from ecommerce market: owners and developers of electronic business, experts of digital marketing, developers of ecommerce tools and solutions, providers of services for ecommerce.


Expo zone plan



Premium expo partners



Media partner

Ecommerce News
LITHUANIAN EXHIBITION AND CONGRESS CENTRE LITEXPO, LAISVĖS PR. 5, VILNIUS
Location

CONTACT US

  • info@ecomexpo.eu
  • +370 650 77378