Best Paid Media
Entries and nominations for the 2026 EcomExpo Awards are closed. For an existing entry, follow your confirmation email or contact [email protected]. The published entry deadline was 3 September 2026, 23:59 EEST.
Best Paid Media recognises the most effective paid strategy across Google, Meta, programmatic or multi-platform, with proven ROAS.
The Best Paid Media award is one of 10 categories in the first-ever EcomExpo E-Commerce Awards — the Baltic region’s e-commerce awards, judged by an independent jury and announced live on 1 October 2026 in Vilnius. Here is what it rewards, what a strong entry shows, and how to enter.
What the Best Paid Media award rewards
It rewards efficiency at scale — ROAS or CPA held or improved while spend grew — and the creative or structural idea that made it happen.
What a strong entry shows
Every entry is scored on the same 100-point rubric — goals & budget, target audience & strategy, creativity & innovation, execution, and results & impact (weighted highest). For Best Paid Media, the jury looks for:
- Spend, ROAS and CPA with before/after and a benchmark comparison
- Incrementality or profit, not only platform-reported ROAS
- The creative or account-structure insight that worked
- How results held as budget scaled
- Channel mix and why it was the right one
Paid growth beyond headline ROAS
Evidence to look for: Pair spend and attributed revenue with margin, returns, attribution settings and the new-customer share. Separate brand demand from prospecting.
What needs context: Show an incrementality test where available; otherwise label attribution as attribution, not causal lift. Include agency and creative costs where relevant.
Illustrative example — not an actual entrant: €20,000 of attributed revenue on €5,000 media spend is 4× ROAS. At a 25% contribution margin before advertising, that leaves €0 after media, before other fixed costs.
Editorial guidance, not additional judging rules. Entries are closed. For an existing submission, follow your confirmation email; do not treat this checklist as an invitation to submit new material. See the published rules or contact the awards team.
Who should enter
Performance teams and agencies that can prove efficient, scaled paid growth.
How to enter Best Paid Media
Entries and nominations for the 2026 EcomExpo Awards are closed. For an existing entry, follow your confirmation email or contact [email protected]. The published entry deadline was 3 September 2026, 23:59 EEST.
Entry is €190 + VAT per category, with 20% off for five or more entries and 80% off for businesses based in Ukraine. Entries closed on the published deadline of 3 September 2026.
Questions
What makes a paid media entry stand out?+
Efficiency at scale and honest measurement. Show ROAS or CPA versus a benchmark, ideally with incrementality or profit, and the specific lever — creative, structure, or channel mix — behind it.
How do I enter the Best Paid Media award?+
Entries and nominations for the 2026 EcomExpo Awards are closed. For an existing entry, follow your confirmation email or contact [email protected]. The published entry deadline was 3 September 2026, 23:59 EEST.
Explore the awards
See all 10 award categories and the full process, read the Baltic E-Commerce Awards 2026 guide, or compare programmes in the best e-commerce awards in Europe.