Best Cross-Border
Entries and nominations for the 2026 EcomExpo Awards are closed. For an existing entry, follow your confirmation email or contact [email protected]. The published entry deadline was 3 September 2026, 23:59 EEST.
Best Cross-Border recognises a Baltic brand that has successfully expanded into new international markets.
The Best Cross-Border award is one of 10 categories in the first-ever EcomExpo E-Commerce Awards — the Baltic region’s e-commerce awards, judged by an independent jury and announced live on 1 October 2026 in Vilnius. Here is what it rewards, what a strong entry shows, and how to enter.
What the Best Cross-Border award rewards
It rewards real market entry and growth abroad — the localisation, logistics and demand generation that actually worked in an unfamiliar market.
What a strong entry shows
Every entry is scored on the same 100-point rubric — goals & budget, target audience & strategy, creativity & innovation, execution, and results & impact (weighted highest). For Best Cross-Border, the jury looks for:
- The markets you entered, and why
- Revenue and share from new markets, with a timeline
- Localisation — language, payments, fulfilment, compliance
- How you built demand in an unfamiliar market
- What you would do differently next time
Growth in a new market, after costs
Evidence to look for: Break out sales, repeat orders and contribution margin by country. State currency treatment, launch dates and local acquisition, fulfilment and returns costs.
What needs context: Separate new-market growth from exchange-rate movements and existing-country sales. Explain translation, payments and delivery constraints.
Illustrative example — not an actual entrant: A market with €100,000 revenue and €70,000 variable costs contributes €30,000 before fixed costs. Revenue alone would hide an unprofitable expansion.
Editorial guidance, not additional judging rules. Entries are closed. For an existing submission, follow your confirmation email; do not treat this checklist as an invitation to submit new material. See the published rules or contact the awards team.
Who should enter
Baltic brands that took a product into new countries and grew there.
How to enter Best Cross-Border
Entries and nominations for the 2026 EcomExpo Awards are closed. For an existing entry, follow your confirmation email or contact [email protected]. The published entry deadline was 3 September 2026, 23:59 EEST.
Entry is €190 + VAT per category, with 20% off for five or more entries and 80% off for businesses based in Ukraine. Entries closed on the published deadline of 3 September 2026.
Questions
Does Best Cross-Border require leaving the Baltics?+
Yes — it rewards expansion into new international markets. Show the markets entered, the revenue from them, and the localisation and demand work behind the growth.
How do I enter the Best Cross-Border award?+
Entries and nominations for the 2026 EcomExpo Awards are closed. For an existing entry, follow your confirmation email or contact [email protected]. The published entry deadline was 3 September 2026, 23:59 EEST.
Explore the awards
See all 10 award categories and the full process, read the Baltic E-Commerce Awards 2026 guide, or compare programmes in the best e-commerce awards in Europe.