Best CRO (Conversion Rate Optimization) recognises measurable conversion gains driven by research, testing and data-informed UX improvement.
The Best CRO (Conversion Rate Optimization) award is one of 10 categories in the first-ever EcomExpo E-Commerce Awards — the Baltic region’s e-commerce awards, judged by an independent jury and announced live on 1 October 2026 in Vilnius. Here is what it rewards, what a strong entry shows, and how to enter.
It rewards measurable conversion-rate improvement built on sound methodology — research, hypotheses and controlled experiments — with the revenue impact alongside.
Every entry is scored on the same 100-point rubric — goals & budget, target audience & strategy, creativity & innovation, execution, and results & impact (weighted highest). For Best CRO, the jury looks for:
Retailers, brands and agencies running a documented CRO programme — from checkout overhauls to a systematic experimentation culture.
Pay per entry on Fienta (€190 + VAT; 20% off for five or more entries; 80% off for businesses based in Ukraine), then submit your entry form before 31 August 2026, 23:59 EEST. See the awards page for the full process.
Entry is €190 + VAT per category, with 20% off for five or more entries and 80% off for businesses based in Ukraine. Entries close 31 August 2026.
Any systematic work that turns more visitors into buyers: A/B and multivariate testing, UX and checkout optimization, personalization, or speed work tied to conversion. The key is a measured before/after with sound methodology.
Pay per entry on Fienta (€190 + VAT; 20% off for five or more entries; 80% off for businesses based in Ukraine), then submit your entry form before 31 August 2026, 23:59 EEST. See the awards page for the full process.
See all 10 award categories and the full process, read the Baltic E-Commerce Awards 2026 guide, or compare programmes in the best e-commerce awards in Europe.