Best CRO

The Best CRO (Conversion Rate Optimization) award is one of 10 categories in the first-ever EcomExpo E-Commerce Awards — the Baltic region’s e-commerce awards, judged by an independent jury and announced live on 1 October 2026 in Vilnius. Here is what it rewards, what a strong entry shows, and how to enter.

This category is sponsored by Unconditional Agency, a conversion-rate-optimization agency. Sponsors do not take part in judging.

What the Best CRO award rewards

It rewards measurable conversion-rate improvement built on sound methodology — research, hypotheses and controlled experiments — with the revenue impact alongside.

What a strong entry shows

Every entry is scored on the same 100-point rubric — goals & budget, target audience & strategy, creativity & innovation, execution, and results & impact (weighted highest). For Best CRO, the jury looks for:

• The baseline and the goal — starting conversion rate and what you set out to move
• Research and hypotheses grounded in data, user testing or session analysis
• Experiment design: A/B or multivariate tests, methodology and statistical rigour
• The measured uplift — conversion rate, AOV and revenue impact
• How winning variants were validated and rolled out

Conversion gains that survive scrutiny

Evidence to look for: Show eligible sessions, orders, revenue per visitor and the control and variant dates. Describe allocation, exclusions and test duration.

What needs context: Report uncertainty and check refunds, margin and device mix. A before/after change alone does not establish causality.

Illustrative example — not an actual entrant: A control with 300 orders from 10,000 sessions converts at 3%; a variant with 330 from 10,000 converts at 3.3%. That is +0.3 percentage points, or +10% relative, before a significance assessment.

Editorial guidance, not additional judging rules. Entries are closed. For an existing submission, follow your confirmation email; do not treat this checklist as an invitation to submit new material. See the published rules or contact the awards team.

Who should enter

Retailers, brands and agencies running a documented CRO programme — from checkout overhauls to a systematic experimentation culture.

How to enter Best CRO

Entries and nominations for the 2026 EcomExpo Awards are closed. For an existing entry, follow your confirmation email or contact [email protected]. The published entry deadline was 3 September 2026, 23:59 EEST.

Questions

What counts as CRO for this category?+

Any systematic work that turns more visitors into buyers: A/B and multivariate testing, UX and checkout optimization, personalization, or speed work tied to conversion. The key is a measured before/after with sound methodology.

How do I enter the Best CRO award?+

Entries and nominations for the 2026 EcomExpo Awards are closed. For an existing entry, follow your confirmation email or contact [email protected]. The published entry deadline was 3 September 2026, 23:59 EEST.

Explore the awards

See all 10 award categories and the full process, read the Baltic E-Commerce Awards 2026 guide, or compare programmes in the best e-commerce awards in Europe.