About speaker:

Lisanna Pihlak, Inbank’s International Growth Project Manager, is leading the development of a new consumer tech subscription platform Smart Rent. This innovative platform aims to reshape ownership models and significantly reduce e-waste. Before joining Inbank, Lisanna worked as a transaction advisory consultant at EY and holds a degree from Estonian Business School.

Topic: "Redefining Ownership with a Subscription-Based Rental Model"

According to EU directives, there are 700 million unused phones and their scraps in European households. This is just a part of the broader consumption problems. How can the next-gen rental model address the issue of unused electronics and align with ongoing shifts in consumer behavior, business practices, and upcoming regulatory requirements?