Retail Media: The Next Wave in E-commerce Monetization & Marketing

Liutauras Dockevičius

- What it is: Demystifying retail media - moving beyond basic advertising to a sophisticated ecosystem. - Why it matters now: The global explosion of retail media and its relevance for global and local players. - Key possibilities: Enhanced product visibility, reaching high-intent shoppers, new revenue streams for retailers, and measurable ROI for brands at the point of sale.

How to waste 40k EUR in 6 months starting your eCommerce business. Case study

Giedrius Morkunas

This talk is a brutally honest, real-world case study on how we burned through €40,000 on traffic generation (SEO mainly) in six months—and what we learned from it. If you've ever considered to do e-commerce business with the SEO as main growth engine in the right way (or avoid the biggest pitfalls), this talk will give you actionable insights based on real failures and lessons learned.

TV ir radijas neveikia? Pasakok tai mūsų Checkout'ui.

Povilas Klusaitis

Ne digital media kanalų panaudojimas e. komercijoje. TV, radijas, reklaminiai stendai ir net oro balionas. Kokios gerosios praktikos ir kur daromos klaidos? Kiek kainuoja ir kaip sutaupyti?

Meta Ads Strategies For Ecommerce Businesses In The New Age of AI

Deividas Tokaris

Deividas Tokaris will dive into the latest Meta advertising trends and share proven best practices for e-commerce growth. He will cover effective funnel strategies, the role of creative excellence in driving performance, and how AI is shaping the future of Meta ads. The talk will conclude with forward-looking insights on what’s next for Meta advertising and how businesses can stay ahead of the curve.

Fuelling the eCommerce Growth Engine: Reporting that Drives Smarter Decisions

Kieran Wright

Kieran identifies different ways you can use your reporting to drive smarter decisions in your eCommerce business. The talk covers how to combine your GA4 and Google Ads data to make sure your paid campaigns aren't stealing your organic traffic, how to use Looker Studio to break down your site's performance by page type, and how to audit your site for the top AI ranking factors.

Kodėl kaimynu Martynu pasitikiu labiau, negu gydytoju

Emilija Antanavičiūtė

Kai nebetikime reklaminiais baneriais, turime tikėti kažkuo. Pasakoju apie socialinį įrodymą, kurį gauname iš kitų žmonių. Apie produktų atsiliepimus, soc tinklus, influencerius ir kaip pasitikėjimas šiais kanalais veda į pardavimus.

How to grow a bedroom hustle to 7-figure sales without losing profit: 101

Tomas Raštutis

AI SEO for Ecommerce: How to Appear in AI Results

Rokas Stankevičius

Shoppers aren’t just Googling anymore. They’re asking ChatGPT for product recommendations, comparisons, and where to buy. If your store doesn’t show up in those answers, you’re missing real traffic (1-10%+) and sales. In this session, I’ll cover how ecommerce brands can get their products and content featured in AI-generated results. You’ll learn: - How AI tools decide which brands and products to mention - What kind of product content gets picked up by AI - What platforms (besides your website) you should publish on - How to track your visibility across ChatGPT, Gemini, Perplexity and more - Tools that help you optimize for both Google and AI

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AI-Powered Personalization: The Future of eComm is Personal

Greg Landon

Aybuke Karabacak and Greg Landon from SALESmanago will explain why delivering Personalization at scale is no longer a nice-to-have for eCommerce businesses, but crucial to their survival. Looking at industry research, best practice, and real-life examples, you will leave with a fuller understanding of how to deliver the levels of lifetime Personalization that audiences now demand.

Redefining success: Why retailers need more than just a payment provider

Andrius Bolšaitis

In today’s retail landscape, being a simple payment processor is no longer enough. In this presentation we plan explore how merchant expectations are evolving — from basic transactions to seamless experiences, actionable insights, flexible solutions, and true partnership. We’ll dive into the data and insights.

5000 e. parduotuvių patirtis: sėkmingos e. komercijos taisyklės

Vitalijus Dubietis

Per 17 metų sukaupėme 5000 e. parduotuvių patirtį, leidusią atpažinti pagrindines klaidas, kurios lemia pardavimų kritimą. Šiame pranešime pasidalinsime įžvalgomis, kaip padidinti puslapio konversiją, pritraukti daugiau klientų ir išvengti "beveik pardaviau" situacijų.

Kodėl tradicinė el. prekybos paieška nebeveikia?

Paulius Nagys

Tradicinė e. prekybos paieška stringa, nes nesupranta žmogaus intencijos. Pristatymo metu kalbėsime apie pasaulinę ir lokalią statistiką, AI pažangą ir kodėl vis dar svarbiausia juodas darbas: suprasti lankytoją, kalbą, sezoną. Ne tik apie technologiją, bet ir apie realius pokyčius, kuriuos galite pradėti daryti jau šiandien.

Ar jūsų B2B prekyba vis dar paremta faksu ir „Exceliu“? Yra efektyvesnis būdas.

Irmantas Pakatilis

Skaitant technologijų naujienas atrodo, kad jau tuoj tuoj AI užvaldys pasaulį, o robotai atims mūsų darbus, bet… Paanalizavę, kokiais principais Lietuvos versluose vystoma #B2B prekyba, dažnai nustembame. Matome, kad čia vykdant užsakymus vis dar dažnai karaliauja griozdiški „Excel“ failai, vadybininkų skambučiai ir krūvos el. laiškų. Čia slypi net kelios problemos: Neefektyvūs procesai – užduotims atlikti reikia daug darbuotojų laiko ir rankinio darbo; Informacijos netikslumas – skirtinguose šaltiniuose esanti informacija ne visada atnaujinama; Informacijos sutelktumas – didelė dalis know-how yra pas ilgamečius vadybininkus, kurie bet kada gali palikti įmonę. Prasta naudotojo patirtis – bloga patirtis daro įtaką tiek pardavėjo, tiek pirkėjo rezultatams. Iš patirties matome, kad pasitelkę tinkamas technologijas, visas šias problemas galime išspręsti. Taip dirbtume efektyviau, taupytume laiką ir, galiausiai, uždirbtume daugiau. Pranešime pateiksime pavyzdžių, su kokiomis B2B sistemomis dirbame, ką esame sukūrę tokiems klientams kaip, pavyzdžiui, „Lemona“ ar „WÜRTH“, ir kokius rezultatus pastebime. Taip pat pateiksime patarimų, ką šiandien gali nuveikti verslas, kad jo B2B procesai būtų efektyvesni.

AI in Customer Support: Reality Check on Hype, Failures, and Finally... Success?

Antanas Bakšys

There is a lot of noise about how AI is replacing humans in customer support, reducing costs, and increasing customer satisfaction. In this keynote, agentic AI pioneer and tech entrepreneur Antanas Bakšys cuts through the hype and reveals the reality from today's ecommerce businesses. He’ll review case studies, including costly failures, lessons from local Lithuanian companies, and highlight Klarna’s success in replacing 700 human agents while saving $40 million. Discover what truly works in AI customer support and if your organization can already benefit from it.

AI Agents in E-Commerce: Automating the S**t Work No One Wants to Do​

Robert Pallas

Running an online store comes with a ton of mind-numbing tasks—entering product data, writing descriptions, translating, sorting into categories, setting up filters, and optimising for SEO. AI agents can now handle all of this, making stores run faster, cleaner, and more profitable while freeing humans from soul-crushing busywork. In this talk, we’ll break down what AI agents are, how they work, and how they’re taking over the boring but crucial tasks so teams can focus on strategy, creativity, and actually growing the business.

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