Retail Media: The Next Wave in E-commerce Monetization & Marketing

Liutauras Dockevičius

- What it is: Demystifying retail media - moving beyond basic advertising to a sophisticated ecosystem. - Why it matters now: The global explosion of retail media and its relevance for global and local players. - Key possibilities: Enhanced product visibility, reaching high-intent shoppers, new revenue streams for retailers, and measurable ROI for brands at the point of sale.

How to waste 40k EUR in 6 months starting your eCommerce business. Case study

Giedrius Morkunas

This talk is a brutally honest, real-world case study on how we burned through €40,000 on traffic generation (SEO mainly) in six months—and what we learned from it. If you've ever considered to do e-commerce business with the SEO as main growth engine in the right way (or avoid the biggest pitfalls), this talk will give you actionable insights based on real failures and lessons learned.

Tradicinės media įtaka konversijai

Povilas Klusaitis

Ne digital media kanalų panaudojimas e. komercijoje. TV, radijas, reklaminiai stendai ir net oro balionas. Kokios gerosios praktikos ir kur daromos klaidos? Kiek kainuoja ir kaip sutaupyti?

Fuelling the eCommerce Growth Engine: Reporting that Drives Smarter Decisions

Kieran Wright

Kieran identifies different ways you can use your reporting to drive smarter decisions in your eCommerce business. The talk covers how to combine your GA4 and Google Ads data to make sure your paid campaigns aren't stealing your organic traffic, how to use Looker Studio to break down your site's performance by page type, and how to audit your site for the top AI ranking factors.

Kodėl kaimynu Martynu pasitikiu labiau, negu gydytoju

Emilija Antanavičiūtė

Kai nebetikime reklaminiais baneriais, turime tikėti kažkuo. Pasakoju apie socialinį įrodymą, kurį gauname iš kitų žmonių. Apie produktų atsiliepimus, soc tinklus, influencerius ir kaip pasitikėjimas šiais kanalais veda į pardavimus.

How €278K in Ad Spend Killed Profit on €2M in Revenue

Arthur Heeren

Main points: - The overall growth of Mystershirt, key actions that made it successful. - €772K revenue in 2023 with just €13K in ad spend. - Scaled to €2M in 2024, but net profit was stagnant. - €1.33M generated from August to December, with €227.5K in ad spend. - The agency they worked with scaled based just on MER, not ROAS. - Paid ads took credit for strong organic sales. - MER looked fine, but cash flow said otherwise. - Backend wasn’t ready: only 15% returning customers, weak LTV. - What we learned: growth doesn't equal profitability without great structure, make sure you have your attribution dialed in. - What to monitor: CAC, LTGP, MER, ROAS, contribution margin, net profit and more. - What to ask from your agency. - What changed results: this is still new (May 2025), but in the first month, cut spend by 30% (-15,000 Eur), MoM revenue grew by 14.7% (+38,000 Eur) and paid ads became profitable from day one, will have more learnings and data before the expo.

AI SEO for Ecommerce: How to Appear in AI Results

Rokas Stankevičius

Shoppers aren’t just Googling anymore. They’re asking ChatGPT for product recommendations, comparisons, and where to buy. If your store doesn’t show up in those answers, you’re missing real traffic (1-10%+) and sales. In this session, I’ll cover how ecommerce brands can get their products and content featured in AI-generated results. You’ll learn: - How AI tools decide which brands and products to mention - What kind of product content gets picked up by AI - What platforms (besides your website) you should publish on - How to track your visibility across ChatGPT, Gemini, Perplexity and more - Tools that help you optimize for both Google and AI

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AI-Powered Personalization: The Future of eComm is Personal

Greg Landon

Aybuke Karabacak and Greg Landon from SALESmanago will explain why delivering Personalization at scale is no longer a nice-to-have for eCommerce businesses, but crucial to their survival. Looking at industry research, best practice, and real-life examples, you will leave with a fuller understanding of how to deliver the levels of lifetime Personalization that audiences now demand.

Redefining success: Why retailers need more than just a payment provider

Andrius Bolšaitis

In today’s retail landscape, being a simple payment processor is no longer enough. In this presentation we plan explore how merchant expectations are evolving — from basic transactions to seamless experiences, actionable insights, flexible solutions, and true partnership. We’ll dive into the data and insights.

5000 e. parduotuvių patirtis: sėkmingos e. komercijos taisyklės

Vitalijus Dubietis

Per 17 metų sukaupėme 5000 e. parduotuvių patirtį, leidusią atpažinti pagrindines klaidas, kurios lemia pardavimų kritimą. Šiame pranešime pasidalinsime įžvalgomis, kaip padidinti puslapio konversiją, pritraukti daugiau klientų ir išvengti "beveik pardaviau" situacijų.

Kodėl tradicinė el. prekybos paieška nebeveikia?

Paulius Nagys

Tradicinė e. prekybos paieška stringa, nes nesupranta žmogaus intencijos. Pristatymo metu kalbėsime apie pasaulinę ir lokalią statistiką, AI pažangą ir kodėl vis dar svarbiausia juodas darbas: suprasti lankytoją, kalbą, sezoną. Ne tik apie technologiją, bet ir apie realius pokyčius, kuriuos galite pradėti daryti jau šiandien.

More Information Soon

More Information Soon