A true story of Mystershirt and how it faced the hard reality of scaling too fast. A company that made €1.07M in Q4 with €188K in ad spend and ended up wondering where’s the profit? This talk shows what went wrong during the push for growth, including lessons from an agency relationship that wasn’t aligned, and how the brand rebuilt for sustainable, profitable scaling. Perfect for founders heading into Q4 who want to grow while protecting their margins.