speaker-photo

Tomas Raštutis

CEO, Makrii Agency
Founder of Makrii, a performance agency helping DTC brands fix profit leaks and scale profitably. After selling everything to build from scratch, he now works with fast-growing brands across Europe, turning chaos into clarity. Presentation topic: "How €278K in Ad Spend Killed Profit on €2M in Revenue" Main points: - The overall growth of Mystershirt, key actions that made it successful. - €772K revenue in 2023 with just €13K in ad spend. - Scaled to €2M in 2024, but net profit was stagnant. - €1.33M generated from August to December, with €227.5K in ad spend. - The agency they worked with scaled based just on MER, not ROAS. - Paid ads took credit for strong organic sales. - MER looked fine, but cash flow said otherwise. - Backend wasn’t ready: only 15% returning customers, weak LTV. - What we learned: growth doesn't equal profitability without great structure, make sure you have your attribution dialed in. - What to monitor: CAC, LTGP, MER, ROAS, contribution margin, net profit and more. - What to ask from your agency. - What changed results: this is still new (May 2025), but in the first month, cut spend by 30% (-15,000 Eur), MoM revenue grew by 14.7% (+38,000 Eur) and paid ads became profitable from day one, will have more learnings and data before the expo.

1 Orange Hall

How €278K in Ad Spend Killed Profit on €2M in Revenue

Main points: - The overall growth of Mystershirt, key actions that made it successful. - €772K revenue in 2023 with just €13K in ad spend. - Scaled to €2M in 2024, but net profit was stagnant. - €1.33M generated from August to December, with €227.5K in ad spend. - The agency they worked with scaled based just on MER, not ROAS. - Paid ads took credit for strong organic sales. - MER looked fine, but cash flow said otherwise. - Backend wasn’t ready: only 15% returning customers, weak LTV. - What we learned: growth doesn't equal profitability without great structure, make sure you have your attribution dialed in. - What to monitor: CAC, LTGP, MER, ROAS, contribution margin, net profit and more. - What to ask from your agency. - What changed results: this is still new (May 2025), but in the first month, cut spend by 30% (-15,000 Eur), MoM revenue grew by 14.7% (+38,000 Eur) and paid ads became profitable from day one, will have more learnings and data before the expo.