With over a decade of experience, Kieran started out in eCommerce working in-house at an online garden centre, and has covered positions from content writing to marketplace management. Kieran now works as Head of Technical for UK based agency eComOne who specialise in scaling profit for eCommerce brands with SEO, PPC and CVO. Presentaton topic: "Fuelling the eCommerce Growth Engine: Reporting that Drives Smarter Decisions" Kieran identifies different ways you can use your reporting to drive smarter decisions in your eCommerce business. The talk covers how to combine your GA4 and Google Ads data to make sure your paid campaigns aren't stealing your organic traffic, how to use Looker Studio to break down your site's performance by page type, and how to audit your site for the top AI ranking factors.