Greg Landon is the Head of Growth of SALESmanago, with a focus on how marketing and demand gen activity can lead to growth opportunities throughout sales cycles. With a long background in marketing agencies, Greg has worked with hundreds of clients on improving marketing and growth initiatives, including Sage, Airbus, the White Company and Crew Clothing. Presentation topic: "AI-Powered Personalization: The Future of eComm is Personal" Aybuke Karabacak and Greg Landon from SALESmanago will explain why delivering Personalization at scale is no longer a nice-to-have for eCommerce businesses, but crucial to their survival. Looking at industry research, best practice, and real-life examples, you will leave with a fuller understanding of how to deliver the levels of lifetime Personalization that audiences now demand.