Aybüke Karabacak is a Solution Consultant with 9 years of experience specializing in digital growth for e-commerce brands. She guides companies across Benelux, Southern Europe, the Baltics, LATAM, DACH, and the Nordics in driving measurable growth through effective Marketing Automation, Customer Engagement, and Personalization strategies—consistently aligning digital tools with real business outcomes. Presentation topic: "AI-Powered Personalization: The Future of eComm is Personal" Aybuke Karabacak and Greg Landon from SALESmanago will explain why delivering Personalization at scale is no longer a nice-to-have for eCommerce businesses, but crucial to their survival. Looking at industry research, best practice, and real-life examples, you will leave with a fuller understanding of how to deliver the levels of lifetime Personalization that audiences now demand.