Apie pranešėją:

Timo Aden is an entrepreneur and Co-Founder of Digitl. After studying business administration in Germany, Sweden and China, Timo initially worked as a product manager for an online marketing company before becoming responsible for Google Analytics in several countries at Google Germany. In this role, he advised companies on the implementation and use of Google Analytics.

He has been active as a Google partner for 15 years and – with Digital – is a sales and service partner of the Google Marketing Platform, focusing on Google Analytics (360) and the AdTech tools, as well as the cloud. In recent years, Timo has advised and supported numerous medium-sized, large and international companies in the field of marketing technology. He was also the best-selling author of three German speaking Google Analytics books.

Pranešimas: "The future of Tracking - Business in a cookieless world"

The tracking and online marketing landscape has changed a lot over the last year(s) and will be facing new challenges with the deprecation of third party cookies also in Google Chrome. This presentation will set the scene from a legal and business perspective. Solutions will be shown how to react and act and what impact this will have on tracking as well as online marketing efficiency.