Speakers

Tomas Unikauskis

CEO and Founder I Smart Brands Lab

About speaker:

Tomas is the CEO & Founder of Smart Brands Lab which launches niche brands globally through online marketplaces and direct-to-consumer channels.

Topic: "How to Launch Your Brand on Amazon: Top 5 Mistakes to Avoid"

Violet Hall

Many small businesses become quickly excited about the opportunity to sell on Amazon. It looks very attractive on the surface – Amazon is the largest online sales channel with one of the lowest barriers to entry. However, the stark reality is that the marketplace has become increasingly more complicated in the last few years. You need to get a lot of things right from day 1 and they continue changing every quarter.

Successful businesses on the Amazon platform are those which understand their unit economics & finances to a highly granular degree. They usually have developed a differentiated product experience that addresses major pain points for the consumer. Lastly, businesses that are doing well have a firm grasp on regulatory & Amazon-specific compliance issues. Get all those things right and you might find yourself running a successful Amazon business!

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