Tobias Sjölin

Project Director I Boozt

About speaker:

Tobias has been part of the Scandinavian e-commerce business for the last 20 years. The focus has primarily been on technical solutions but as we all know tech supports the business. Tobias has been involved in all parts of Boozt when it comes to scaling webshop, google analytics tracking, through GDPR compliances all the way to warehouse operations and logistic automation.

Topic: "Boozt: Building ecommerce for scale"

Violet Hall

The presentation will take you through the history, present and future of Boozt with a special focus on scaling. Starting with the beginnings of Boozt and the struggles we were facing back then and then moving through how we scaled our operations and the business to become the largest etailer within fashion in Scandinavia. The journey has just begun!

We strive to offer Nordic consumers the best online shopping experience, with a carefully curated selection of over 1000 mid- to premium brands and one of the fastest delivery times in the market. Our customer focus has resulted in one of the highest Net Promoter Scores in the industry – 65% for Boozt.com.

We offer a wide assortment of apparel categories including shoes, clothing, accessories, sportswear, soft home and cosmetics. Instead of searching for specific brands, most of our customers prefer to browse and mix and match
different garments and products. Resulting from strong relationships with the brands, Boozt offers a combination of international and local brands, existing and new, that are relevant for Nordic customers.

We categorize our brand partners into three categories: mid-market brands, premium brands and entry brands, where we mainly focus on mid-market and premium brands, as these categories carry a higher average item price and hence contribute to a higher average order value. Entry brands also have considerably shorter sales periods and significantly shorter order lead times than those of mid-market and premium suppliers.

Ticket prices

The Ecomexpo ticket price includes:

  • Participation in the conference&expo
  • Coffee break’s
  • Access to the Ecomexpo WEB platform.

Ecomexpo group ticket:

  • Valid for purchasing at least 4 tickets
    for employees of one company.


  • info@ecomexpo.eu
  • +370 650 77378