About speaker:

Pijus Misevičius is a Digital Marketing Expert with experience in the dynamic field of digital advertising and e-commerce. As a dedicated professional, he has been an integral part of BPN Intense, the largest advertising agency in the Baltic region. Pijus has demonstrated a keen understanding of e-commerce strategies and a proven track record of successful collaborations with prominent e-commerce businesses in Lithuania. His innovative insights and strategic contributions have played a pivotal role in the launch of new e-commerce ventures

Topic: "Emotion-Driven Personalization: Digital Marketing Beyond Data Challenges in Small Markets"

In the presentation, I will explore the importance of personalized advertising in small markets, highlighting the challenges of audience segmentation due to limited audience sizes and the emergence of a cookie-less world knocking on our doors.

An alternative in small markets is to look beyond the simple performance actions that are currently mastered by almost everyone. By creating memorable campaigns/messages that trigger people’s emotions, advertising can be just as effectively personalized as offers.

In other words – let’s embrace Creative Performance!