About speaker:

Overall responsibility for MakesYouLocal. I work with companies based all over Europe preparing their entry into new countries. My area of expertise is to build the business case, develop the roll out strategy and make sure the critical months after launch, creates the foundation for a successful business abroad.

Topic: "Profitable growth in a foreign countries. Part I."

To build a successful online business, in another country, is not that simple. Many companies all over the world have learned this the hard way. In this presentation I will try to give you a few tools that will make it easier for you to take the right decisions down the road. I will also share some of our experiences from the 6 years of work with cross border e-commerce.