About speaker:

TBA

Topic: "Europe's growth engine: how to conquer the CEE market with Allegro"

Workshop lectures:
Kasia Rosa, Allegro – “Landscape of the CEE e-commerce market, local buyers profile + practical tips on how to boost sales with Allegro in the CEE”
Kacper Rozenbaum, Baselinker – “Manage your sales on Allegro effortlessly with BaseLinker”
Alex Fridman, WAPI – “How fulfillment can help you earn more?”

E-commerce in Central and Eastern Europe is developing very fast thanks to rapidly-growing interest in online shopping and a vibrant digital landscape. Some of Europe’s most exciting e-commerce opportunities are now in the east, but accessing them requires thorough market research. To expand successfully, you need to understand local buyers and the e-commerce dynamics in the region, where standard Western European rules do not apply so well.

In this workshop, we will guide you through some unique characteristics of the e-commerce landscape in CEE, particularly in Poland and Czechia, and discuss typical consumer behaviors and expectations. You will learn how to expand your business through the biggest marketplace of European origin – Allegro.
Discover practical tips on how to succeed on the platform and boost your sales through special programs or fulfillment services. Learn how an established marketplace can help you overcome cross-border barriers. We will help you identify key success factors and design a winning strategy for a smooth expansion to Poland and other markets. Last but not least, we are happy to announce that during the seminar with Allegro, you will be able to meet our partners: Baselinker and WAPI, whose support may help start your adventure with Allegro.