Innovation Evangelist I OTTO
Jörg Heinemann drives Innovation at OTTO, one of Europe’s most successful eCommerce companies. As an Innovation Evangelist he is responsible for trend scouting, innovation strategy, -culture and -communication. His areas of expertise include IoT, Smart Home, Conversational Commerce and Live Shopping. Before joining OTTO Jörg led marketing, innovation & digitalization projects in the cruises business, food industry and entertainment sector, while operating his own startups in angling, event and education business.
Topic: "Live Shopping – my Top 10 to success"
Whether live shopping beginner or advanced user, everyone should take something with them. Of course, Jörg first explains what these e-commerce trend is about, but then he will explain, what needs to be considered if you want to go on air successfully. What production possibilities are there, what should be considered when moderating and what are other core components of the format. The whole thing is explained again and again using concrete examples of the OTTO shows and at the end there are another 10 best practice tips.
The Ecomexpo ticket price includes:
- Participation in the conference&expo
- Coffee break’s
- Access to the Ecomexpo WEB platform.
Ecomexpo group ticket:
- Valid for purchasing at least 4 tickets
for employees of one company.