About speaker:

Erkki has been in email marketing since 2009. Founder and CEO of Smaily, one of the biggest email marketing platforms in the Baltics, Erkki is building solutions for clients that bring in more revenue, help keep customers happy and are overall intentionally simple to use even for beginners.

Topic: "What are the must-have marketing automations every e-commerce business should implement today?"

Spam is dead. Sending everything to everyone does not work anymore, even for customers who have opted-in to get your email marketing messages. If you are in e-commerce, there are some must-have marketing automation scenarios you need to implement today to not lose customers, to earn up to several times more revenue for every email sent and be ahead of your competitors. Erkki gives examples about what works, what does not and describes the easiest ways to start today.