Dr. Anamika Datta
e-Commerce product professional
About speaker:
Dr Anamika Datta has 10 years of experience in the e-commerce industry across India and Europe in Companies like Amazon, Zalando, Flipkart all the way to Start Ups.
She has worked in verticals from Fashion to med-tech to real estate and education as a site merchandiser, Marketing Manager and Product Lead. She is also a product instructor with the Product School, Silicon Valley.
Topic: "How to Sell Intention in Fashion"
The tried and tested method doesn’t always translate to better bottom line. Instead of selling category wise (clothing/footwear/accesories) or deep discounting as a sales plug, we decided to merchandise our fashion catalog in the way the customer shops – aspiration, intention and themes instead of discounting and brands. The results were spectacular. I am here to show you what happened when we bet for a more emotional and intelligent shopping funnel.
Ticket prices
The Ecomexpo ticket price includes:
- Participation in the conference&expo
- Coffee break’s
- Access to the Ecomexpo WEB platform.
- With this ticket you get a 6-month Delfi Plus subscription as a gift!
Ecomexpo group ticket:
- Valid for purchasing at least 4 tickets
for employees of one company. - With this ticket you get a 6-month Delfi Plus subscription as a gift!
Ecomexpo Online ticket:
- Gives access to Ecomexpo WEB platform.
- With this ticket you get a 6-month Delfi Plus subscription as a gift!