Apie pranešėją:

Alexandra is responsible for building relationships with eCommerce and digital-first clients in Baltic countries. She has more than 10 years of experience in digital media and performance in various categories: FMCG, Beauty, QSR and Tech. In recent 3 years, she has been working in Facebook with digital native businesses helping them grow through data, insights and experimentation.

Pranešimas: "How GenZ will shape e-commerce"

GenZ right now presents is 25% of the population and within the next 5 years it will be 27% of the workforce. How it will impact e-commerce and what businesses should do now.