EcomExpo2026
Agenda

“Give Life to Your Organization and Superpowers to Your Team”

Stefan Chiriacescu — Founder, Ecommerce Today · Romania

Most companies never designed their operations — they accumulated them tool by tool until the patchwork became the bottleneck. Stefan runs a 30+ person company on a single AI-native organisational operating system his team built for themselves, growing revenue 11× in three years while scaling headcount only 3×. What an AI-augmented organisation looks like from the inside, why tool sprawl is technical debt with a monthly invoice, and one concrete step you can take on Monday morning.

“10 Expensive AI Implementation Mistakes We Made”

Filip Borcov — Founder, Site.pro · Cyprus

Site.pro burned a six-figure sum on AI mistakes so you can skip the pain. Every single person on the team works with agents daily — it is not hype, it is infrastructure. How to think bigger, move faster, design cleaner and implement smarter, and how to avoid the failures that cost the most.

“How to Sell More Online – Insights from Ex-Googler Kaspar Szymanski”

Kaspar Szymanski — Senior Director, SearchBrothers · Germany

Former senior Search Googler and SEO expert Kaspar Szymanski shares real Google Search insights and explains how to grow your e-commerce website rankings, converting traffic and online sales. Built on real-life case studies, with instantly applicable hands-on advice and a live Q&A with the audience.

3 key takeaways

• Why signal consistency is everything for e-commerce platforms
• Why large platforms fail and how to prevent it
• How to prioritise SEO to succeed

“Natural Madness in the Era of Artificial Intelligence”

Nerijus Mačiulis — Chief Economist, Swedbank · Lithuania

(Presented in Lithuanian, no translation)

“Go Global with eBay: Navigating Global Challenges”

Vidmay Naini — General Manager, eBay Global Emerging Markets · Singapore

How eBay is simplifying cross-border selling and building a connected ecosystem of tools, expertise and trusted partners so businesses can reach global opportunities with more confidence. Vidmay addresses the increasingly complex regulatory environment and how eBay’s teams support sellers through compliance and operational challenges with less friction — and how clear marketplace policies, strong buyer-protection standards and proactive fraud controls create trusted customer experiences while protecting legitimate sellers and enabling sustainable global growth.

“17 Dead Agents and What They Taught Us About Running a Company on AI”

Balázs Horváth — Founder & Lead Architect, VisualLabs · Hungary

17 dead agents, 20+ missed deadlines and tens of thousands of dollars in wasted licence costs — what we like to call a success. Eighteen months ago we set out to turn our own company into the AI-operated Frontier Firm that looks so impressive on a keynote slide: slides, licences, training, everything ready to rumble. None of it survived contact with our own data, our own processes and our own people.

Building a Frontier Firm turns out to have very little to do with picking the right technology — that is the easy part. It takes the willingness to look honestly at what you have built and admit some of it was simply not good. An honest case study of what happened, what worked, the lessons paid for dearly, and what the transition really commits you to.

“Winning Google Shopping Ads: Smart Strategies for eCommerce Growth”

Anabela Luca — Founder, AdLemonade · Romania

• The biggest mistakes e-commerce stores make — setup, feed and bidding errors that waste budget and limit visibility
• What actually makes Shopping ads perform — product feeds, pricing strategy, visuals and data quality
• How consumer behaviour is changing in search and how Google Shopping shapes buying decisions
• Scaling profitably, not just spending more — optimisation techniques that lift ROAS sustainably
• Before & after: quick case studies of small changes that dramatically improved results and sales

“Unlocking Real Growth With Paid Social”

Jon Quinton — Founder, Overdrive Digital · United Kingdom

The brutal reality of running paid social in 2026. The last twelve months brought a huge amount of change and many advertisers are struggling; Jon shares how Overdrive Digital turns struggling accounts around, with lessons from client accounts of all sizes across retail, professional services and more. The common mistakes and how to avoid them, how to pre-empt and plan for issues, and how to know where to spend so campaigns move towards a positive ROI.

3 key takeaways

• What the common paid social mistakes are and how to avoid them
• How to pre-empt and plan for issues
• How to know where to spend your money and move campaigns towards a positive ROI

“Claude Code as the Operating System for a Business. Be Ready for the Agentic Commerce Era”

Mykhailo Kushnir — CEO & Founder, DestiLabs · Portugal

Most e-commerce founders run their business across dozens of disconnected tools — Shopify, ads, email, support, analytics, spreadsheets — and hours disappear every day into copy-pasting between them. Mykhailo, of DestiLabs, a Clutch Top 100 AI agent agency, shows how Claude Code stops being a coding tool and becomes the operating layer of the whole business, walking through real workflows: what they cost, what they save, and where they break.

“How I Built My Company’s Second Brain, and How You Can Build Yours”

Artem Daniliants — Founder, Daniliants Ventures · Estonia

Most companies use AI as a tool: open it, ask, close it. Useful — but it is the same tool everyone else has, so it changes nothing about where you stand.

The advantage starts when you build your company a second brain. Every business runs on hidden knowledge: how you price, what you agreed with that supplier, why the last campaign worked, how the work actually gets done. Kept in heads and inboxes it leaks away; collected in one system it becomes something AI can work with, with skills and agents doing real tasks and people staying in the loop. Artem built one for his own company and works in it every day.

“The Modern Accountant: From Routine to AI Decisions”

Danguolė Pranckėnienė — Certified Auditor & Managing Partner, Moore Mackonis · Lithuania

Which routine accounting and audit tasks get automated first, and how that changes the way a team works. Drawing on practical examples from a 30-person audit firm: what already runs every day, AI and automation, how much time automation actually saves, and where the AI mistakes usually happen. Plus the skills accountants will need over the next few years — and where to start today.

“Robots, Agents, AI, and Business Responsibility: From Employee Data to Money Laundering Prevention”

Neringa Gudelevičiūtė-Politienė — Lawyer & Certified Data Protection Officer · Lithuania

AI and automated decision-making make organisations more efficient — and at the same time introduce legal, data-protection and compliance risk. What responsible AI use actually requires in practice: human oversight, and clear accountability for the decisions these systems make, from employee data through to money-laundering prevention.

“Do Customers Hate Your AI Help and Chatbot?”

Emilija Antanavičiūtė — Researcher & PM, ISM · Lithuania

Reactions to AI are far more nuanced than “people hate AI” or “people want everything AI.” New research in human–technology interaction shows that willingness to engage with AI depends on what people expect from it and, above all, how well it performs — why some AI experiences trigger resistance while others are welcomed, and what science says about designing AI people find helpful, trustworthy and worth choosing.

“How to Build a 9-Figure Influencer-Led Growth Engine”

Aditya Mahapatra — Founder, Augmentum Media · United Kingdom

Four problems hit every e-commerce brand at once: Meta wants more creative than you can produce, you depend on one channel that costs more every year, consumer trust in advertising is at an all-time low, and ten brands sell more or less what you sell. Influencer, run properly, solves all four — infinite creative, diversification, borrowed trust and category legitimacy.

The session breaks the channel into its five layers — seeding and gifting, affiliate, paid influencer, celebrity and KOL, whitelisting and partnership ads — what each is for, the three decisions behind every layer (channel, creator, concept), and how each feeds the next.

“10 Ideas for Your Online Setup You Didn’t Know About”

Paul Ryazanov — CEO, Comerix · United Kingdom

E-commerce has changed. Competing purely on products, price and transactions is no longer enough — unless you are Amazon. Paul explores CRO from a different perspective: Chief Revenue Optimisation, using real-world examples from the UK e-commerce market.

From showcasing feelings rather than products and building communities, to video, personal brands, collaborations, partnerships and AI — practical ways to rethink how you engage customers and generate revenue, with UK examples that businesses in Lithuania and other markets can adapt to their own growth strategies.

“Building an AI-Optimized Brand: How to Attribute and Increase Product-Level AI Visibility and Maximize ROAS on AI Ads”

Chris Kilin — Co-Founder & CEO, Glara · Germany

Unlock AI models as a new revenue channel with product-level AI visibility. How AI-driven search is shifting product discovery from keyword battles to ultra-long-tail queries, actionable ways to optimise a Shopify store for platforms like ChatGPT, and how AI ads on ChatGPT and Gemini work — and how to maximise ROAS after the paradigm shift.

“From Baltic Roots to Global Scale: How Prime Prometics Built a 100+ Million E-commerce Brand”

Gabija Digaitytė-Dobrovolskienė — CMO, Prime Prometics · Lithuania

Prime Prometics grew from a Baltic-founded brand into a multi-million global e-commerce business in five years by narrowing its focus to a clearly defined niche — pro-age beauty for women 50+.

How niche positioning, performance marketing, influencer partnerships and data-driven decisions scaled the company internationally, particularly in the US: scalable acquisition systems, influencer marketing turned into a structured growth channel, and aggressive performance goals balanced with long-term brand building at one of the largest Meta advertising scales in the region.

“Is Your Business Ready for AI Agents?”

Rokas Stankevičius — Founder, AIclicks · Lithuania

AI is now where people start shopping, and the recommendations come from the guides, comparisons and listicles that AI cites rather than from a brand’s own product pages. Rokas shows what an agent actually reads before it names a shop, which technical settings — JavaScript rendering, Cloudflare and bot rules, robots directives — hide a store from AI crawlers without anyone noticing, and how e-commerce listicles put a B2B brand into AI answers and produced a USD 100K deal. You leave with five checks to run on your own store the same afternoon.

“E-commerce, Accounting, AI, and Agents”

Moderator: Filip Borcov — Founder, Site.pro · Panelists: Vitalijus Dubietis — CEO, Evispa (advocate and practitioner of data-driven methods); Vytautas Romeika — CMO, PHH Group (Pigu.lt); Aivaras Milašauskas — Founder, GloberTop (eBay Business Solutions); Mikko Kairtamo — MasterCard

“The AI Agent Economy: How to Employ AI Agents to Work for Your Business”

Aurimas Paulius Girčys — CEO, APG Media · Lithuania

Most businesses still use AI like a search box — open it, ask, close it. The next step is employing AI agents the way you employ people: with a role, tools, access to your data and a job to finish while nobody is watching.

Aurimas shows what that looks like in practice, using the agents that run behind EcomExpo itself — one publishes the ecomexpo.eu blog twice a week, one syncs this very agenda from a spreadsheet to the website every night, others draft outreach letters and SEO plans. What an agent needs before you can trust it with real work, where agents fail, how to keep people in the loop, and a practical order for hiring your first three agents into an e-commerce business.

“Global and Lithuanian Economic Overview”

Aleksandras Izgorodinas — Economist, Citadele · Lithuania

Where the global and Lithuanian economies are heading: the link between energy prices and inflation, and how resilient Lithuania’s economy is under global uncertainty. Aleksandras’ work at Citadele covers EU economic-cycle analysis, financial markets, macroeconomic forecasting and the construction of leading indicators.

“Vibe Coding Live: From Idea to Working AI Tool in 25 Minutes”

Aurimas Butvilauskas — Founder, Ponas Obuolys · Lithuania

Founder of MB “Ponas Obuolys.” Aurimas runs “Vibe Coding” seminars, teaching companies practical work with AI agents, and has built foodmargin.eu, konspektuok.lt and other products. He believes AI should be a practical everyday tool, not a trend.

“The 4-Layer Influencer System That Converts at Scale”

Marit Tiesema — Global Director of Influencer Marketing, Augmentum Media · Portugal

Influencer marketing works when you stop running it as campaigns and start running it as a layered system: seeding, affiliate, paid influencer and KOLs, all fuelling your ads. Each layer serves a different purpose, but the real impact happens when they are stacked. What each layer is for, how to spot the creators that actually convert — organic and paid — and how to build the feedback loop that makes the programme smarter every quarter.

“AI in Business: What We Should Actually Be Doing”

Amanda King — Growth Strategist, FLOQ · Australia

Every conference tells you to clean your feeds and structure your data for AI. That is correct — and it is table stakes now, not a strategy. Autonomous shopping is mostly hype so far: OpenAI quietly killed in-chat checkout in early 2026 after barely any merchants adopted it.

What is real is discovery. Customers now research inside ChatGPT and arrive already decided, which means your measurement goes dark exactly where the decision gets made, and the brands that win are the ones whose actual value survives an agent stripping the choice down to price and fit. This session sorts what is genuinely urgent from what is simply being sold to you.

“Invisible to AI: Why Your Top-Ranking Website or Store Won’t Survive Agentic Shopping”

Navneet Kaushal — Founder & CEO, PageTraffic · India

Your store ranks #1 on Google, your paid ads are dialled in, your conversion rate is healthy — and none of it will matter in 24 months, because your customer isn’t going to Google anymore. They ask ChatGPT which running shoes to buy, ask Perplexity to compare two sofas, and let an AI agent do the weekly grocery order. If your brand isn’t in those answers, you’re invisible — and invisible brands don’t scale.

What thousands of structured queries across ChatGPT, Gemini, Claude and Perplexity reveal about which brands get recommended, which get ignored and why: most e-commerce stores — including ones with strong traditional SEO — have a credibility problem with AI models, and the signals LLMs weight (third-party mentions, consistent entity framing, structured review data, topical authority) are not the signals that got you ranking on Google.

“Why Creative Win Rate Will Decide Who Wins on Meta in 2027”

Deividas Tokaris — Founder & CEO, Triple Scale · Lithuania

As Meta increasingly automates targeting, creative has become one of the biggest levers for reaching the right audience and driving incremental growth. How to build a modern creative strategy for Meta: using TOF and low-awareness creatives to reach new customers, measuring incrementality through new-visitor percentage, and matching creatives to different stages of customer awareness — plus what makes a winning creative and how to build a repeatable testing and production system.

“CAC is Skyrocketing in E-Commerce: Here’s 4 Proven Ways to Stop Burning Cash”

Irmantas Pakatilis — CEO, Adeo Web · Lithuania

Customer acquisition in e-commerce keeps getting more expensive — average CAC is up 60% over the past five years. If acquiring new customers is getting harder and less profitable, where does sustainable growth come from? Four proven answers.

“Tomorrow Is Already Too Late: Why the Fastest, Not the Best, Win in E-Commerce”

Raimondas Žilėnas — Head of Marketplace, PHH Group (Pigu.lt) · Lithuania

In e-commerce, speed has become a competitive advantage at every level: from seller hunting and onboarding to uploading assortments and making fast commercial and promotional decisions. Spending too long analysing, calculating or deciding means missing the opportunity altogether — and the same applies to the customer experience: fast delivery, quick warranty handling, frictionless returns. Being the best is not enough; the winners decide, execute, adapt and serve customers faster than everyone else.

“Is Your E-Commerce Brand Invisible to AI? How to Win the AI Shopping Journey”

Fernando Angulo — Senior Market Research Manager, Semrush · Spain

AI is becoming a new discovery and recommendation layer for e-commerce, yet many brands that perform well in traditional search stay invisible in AI-generated answers. How mentions, citations, authority signals and brand presence shape visibility across AI platforms — and what teams can do across the AI shopping journey, from discovery to consideration.

Introduced by

“Cross-Border Growth: How Brands Avoid the Margin Trap”

Laetitia Arfi — Chief Sales Officer, Asendia Europe · United Kingdom

International expansion is often presented as the natural next step for successful e-commerce brands, but tariffs, delivery costs, return rates, de-minimis thresholds and customer expectations vary widely across markets and can quickly erode margins — many retailers find scaling internationally easier than making it profitable. The operational and commercial decisions that decide whether cross-border expansion becomes a growth engine or a margin trap, from delivery promises to returns strategy and market prioritisation.

“AI for Retention Marketing: Own the Second Purchase”

Cosmin Costea — Founder & CEO, eComMasters · Romania

AI now sits between your store and your customer: shoppers ask ChatGPT or Claude what to buy, agents begin to compare and order for them, and every store buys the same traffic with the same tools. When discovery belongs to AI, the one asset nobody can copy is a customer who chooses you again. A practitioner’s session from an agency that runs loyalty programmes and email marketing for retailers and B2B distributors in Romania, the EU, the UK and the US — no tool pitch, no vendor slides.

Why people come back and why they leave without a word; the five numbers most stores never calculate (repeat rate, time to second order, owned-channel revenue share, consented list growth, margin per cohort); the retention system of first-purchase experience, second-order automations and loyalty mechanics; and where AI already pays back — reading reviews, tickets and surveys, flagging who is about to leave, writing and testing at a pace a small team never could — and where a human still decides. You leave with a retention scorecard for your own store and a short list of AI uses ranked by payback.

3 key takeaways

• The retention scorecard: five numbers, how to pull them from your store this week, and what good looks like for a mid-size retailer
• The retention system in three layers: first-purchase experience, second-order automations and loyalty mechanics, with B2C and B2B cases and real numbers
• Where AI pays back in retention today: customer understanding from reviews, tickets and surveys, early churn signals and content at scale, plus the decisions that must stay human

“Live Commerce in Europe: From Experiment to Real Scaling Lever (with a German Lens)”

Andreas Häntsch — Sr Director Seller Engagement DE & European Central Markets, eBay · Germany

Live commerce has been “the next big thing” for years, yet in Europe it is still mostly treated as a side experiment rather than a serious growth lever. What eBay is learning from building live commerce with sellers in Germany and across Europe: where it genuinely moves the needle, where it doesn’t, and what it takes to go from one-off shows to a repeatable sales channel — the right assortment and storytelling, integrating live into day-to-day operations, and making sure it supports rather than cannibalises existing channels, plus how live formats interact with cross-border behaviour. Vendor-neutral and concrete: what was tried, what surprised, where it failed, and what would be done differently.

3 key takeaways

• A clear framework for when live commerce is a genuine scaling lever in Europe — and when it’s just noise
• Practical lessons from German and European sellers on integrating live formats into existing marketplace and cross-border strategies
• A concrete “first 90 days” checklist for testing live commerce without over-engineering or over-investing

“The Packaging and Packaging Waste Regulation (PPWR): What’s Changing and Who’s Now Responsible?”

Vilma Sabaliauskienė — Partner & Attorney at Law, WIDEN · Lithuania

What the new EU Packaging and Packaging Waste Regulation (PPWR) means for e-commerce today, what online sellers must prepare for right now, and the real legal risks and business liabilities for non-compliance.

From stricter packaging and material requirements to EU-wide registration duties and evolving Extended Producer Responsibility (EPR) obligations, PPWR affects every step of the supply chain — and the sector needs to get ready.

“Turn Product Searches into Sales with Google Shopping”

Anabela Luca — Founder, AdLemonade · Romania

Google Shopping can be a powerful growth channel, but poor feed quality, technical setup errors and inefficient bidding often turn ad budgets into wasted spend. Anabela shares proven strategies for building high-performing campaigns: how to optimise product feeds, pricing data and creative assets, how to identify and prevent costly technical errors, and how to refine bidding for evolving consumer search behaviour.

“Build your company’s second brain: the practical steps after your first AI agent”

Artem Daniliants — Founder, Daniliants Ventures · Estonia

Your business already has valuable knowledge. The challenge is putting it to work. In this hands-on workshop, you’ll start building a second brain that helps AI understand your business, your role, and what you’re trying to achieve.

Learn how to capture decisions from meetings, connect information across your tools, and turn everyday questions into useful answers and actions. Through practical examples, Artem will show how to move from finding information to getting work done, with simple automations you can build on.

“AI Powered Email Automation That Drives Profits”

Stefan Chiriacescu — Founder, Ecommerce Today · Romania

Most stores run email automation on autopilot: the same three generic flows everyone sets up once and never touches again. In this workshop, Stefan maps the email flows that cover the entire customer lifecycle — from first visit to repeat purchase and win-back — including five different abandonment flow types most stores never build, drawing on how his team runs email marketing across 200+ Shopify and Shopify Plus brands.

For every flow, you get the structure, the segmentation logic behind it, and the personalization opportunities AI unlocks: smarter triggers, better timing, copy that adapts to the customer. You leave with a lifecycle blueprint you can start implementing in your own store the next day.

“MCP Optimization Workflow to Prepare Your Site for Agents”

Rokas Stankevičius — Founder, AIclicks · Lithuania

There is no secret method for ranking in AI search — your brand gets recommended when it is mentioned often, in the right context, on the sources the models already trust. Rokas walks through five steps to engineer that on purpose, applied live to your own category: finding which sources AI cites, building the page types AI actually cites, writing so a model can quote you, getting mentioned on the ten sites that decide your category (including the outreach that produces 30–40 placements a month), and using Reddit, YouTube and LinkedIn the way the models read them.

You leave with the five steps written against your own category, your list of sites to get on, and the three things to start this month.

“The Anatomy of an E-commerce Engine”

Paul Ryazanov — CEO, Comerix · United Kingdom

Serge Bezborodov — CEO, EdgeComet · Greece

Every e-commerce website serves multiple audiences at the same time. Search engines need to crawl and understand it. AI systems need structured, trustworthy information. Customers expect a seamless and intuitive experience. Your team needs a platform that is scalable and easy to manage.

In this workshop, we’ll dissect an e-commerce website layer by layer, exploring how technical architecture, information structure, user experience, and data all work together to influence visibility, usability, and long-term growth. Through practical examples, you’ll learn why the best-performing online stores succeed by building a strong foundation rather than chasing isolated tactics.

Introduced by